These Are the 11 Most Popular Beauty Products on Amazon (FYI, They All Have 10,000+ Reviews)

Did you know that some of the most highly reviewed products on Amazon live in the beauty section? Still, it could take hours of scrolling to find a serum or retinol with enough trustworthy accolades to justify adding to cart. That’s where we come in. After scouring the depths of Amazon for the best beauty products, we came across these 11 must-haves, each of which racked up over 10,000 reviews. Read their praises below then, get to shopping.

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Reviews: 14.3K

Retinol is beloved by nearly everyone who uses it, thanks to its wrinkle-reducing, skin-smoothing, youth-preserving benefits. (Derms love it too, BTW.) But with thousands of retinols on the market, how do you know which one to try? Amazon shoppers adore this affordable cream, which features 2.5 percent retinol, hyaluronic acid and natural botanicals to promote cell turnover and brighten uneven skin tone.

“I love this product. It is so luxurious; it never causes burning, peeling or redness. Truthfully, I think this is best retinol cream I’ve ever used,” said one reviewer. While another is just as enthusiastic, adding, “Words are not enough to express how amazed I am by this product! I’ve been using it for about two weeks and I started seeing improvements a week ago. I ordered it because of the high volume of positive reviews here and I’m glad I did!”

$20 at Amazon

Reviews: 74.5K

We couldn’t write this list without including this all-star, multitasking hair tool. It blow dries, styles and brushes locks at once, turning freshly showered hair to a beautiful blowout in mere minutes. It’s also super easy to use—explaining why it boasts the highest number of reviews on this list (74,500!). If that’s not enough to make you click buy, maybe this review will, “I have a lot of hair. A LOT. I almost have to wake up BEFORE I GO TO SLEEP in order to have enough time to dry my hair before work. This thing took me eight minutes. If you struggle with an over-abundance of hair like I do, seriously consider giving this amazing contraption a try.”

$42 at Amazon

Reviews: 31.4K

If you’ve ever wanted to dermaplane your own face, these handy little eyebrow razors are a great way to get started. The safe, stainless-steel blade sets them apart from the rest—so much so that more than 31,000 people felt compelled to write a review about it. One reviewer put it best, “You will be amazed, grossed out and so oddly satisfied with the sheer amount of hair and dead skin that you will remove the first time you dermaplane with Tinkles!”

$5 at Amazon

Reviews: 12.3K

Every beauty editor has a soft spot for this skin-healing clay. When mixed with apple cider vinegar, it creates a powerful pore-refining solution that has been known to clear breakouts and congestion in hours. And it’s only $13 a tub. Reviewer Kay Dee says, “This is hands down the most effective product I have ever used. I wish I had known about this stuff when I was struggling with cystic acne when I was younger. It immediately improves active breakouts, tightens the skins, exfoliates and gives you a really nice youthful glow.”

Bonus: It can also be used as a hair treatment according to one reviewer who wrote, “I use this as a detoxifier for my hair and it works miracles. My curls are left so defined and my hair literally feels stronger. When detangling, I hardly have any shedding.”

$13 at Amazon

Reviews: 30.5K

Made with vitamin E, chamomile and lavender oil, this lightweight product is clinically proven and dermatologist recommended to treat all sorts of skin issues on the body, including scars, uneven skin tone and stretch marks. The reviews are almost too good to be true, but nearly all of them mimic this one, which states, “I used this for three days and by the fourth day, I was floored. I noticed my skin had a ‘tighter’ look…I wasn’t expecting results like that.” As for the stretch mark claims? Another reviewer gushed, “I used this with my previous pregnancy and I had absolutely no stretch marks, even though my skin is prone to them and I have some from puberty. I’ve been using it with my second pregnancy; I’m due in a month and so far I don’t see any stretch marks.”

$22 at Amazon

Reviews: 30.4K

This is the one vitamin C serum we keep coming back to again and again (even Khloé Kardashian uses it). Why is TruSkin’s version so great, you ask? The formula combines vitamin C with vitamin E to further help with hyperpigmentation and hyaluronic acid, which douses skin in hydration. And to be honest, you just can’t beat the price; one reviewer even dubbed it, “the best $20 ever spent!”

$20 at Amazon

Reviews: 20.2K

It comes as no shock that CeraVe’s Daily Moisturizing Lotion has a whopping 20,000 reviews on Amazon. The dermatologist-recommended body moisturizer is trusted by those with dry, sensitive skin and has even been known to help soothe psoriasis and eczema. Developed with the help of derms, it has a lightweight feel that provides 24 hours of continuous hydration while restoring the skin barrier thanks to three essential ceramides. It’s also oil-free, non-comedogenic and fragrance-free, so it can be used without issue by those with oily, acne-prone and easily irritated skin. Amazon reviewer Sofia says, “I have been using this moisturizer for 7+ years and I will continue to use it until the end of time. This is the one product that I trust completely…When my skin is unhappy this is the only thing I use because of how calming, gentle and basic it is.”

$11 at Amazon

Reviews: 16.6K

Toner is one of the most neglected skincare steps, yet it’s one of the most crucial. Maybe that’s because toners aren’t exactly exciting to apply. That all changed when we (and 16,000 other reviewers) found this rose-scented, no nonsense witch hazel toner. It contains zero drying alcohol or skin-stinging ingredients, which were in 99 percent of the “toners” we used in high school. This one has a light, floral scent thanks to the rose-petal water and a gentle cleansing effect from the witch hazel and aloe vera. Amazon reviewer Paulina professed her love, “This toner is the best thing that has happened to me; it didn’t just get rid of impurities in the skin, it also got rid of ALL of my blackheads, which I didn’t expect to happen. I’ve been living my whole life with blackheads on my nose without knowing the cure was in this amazing toner. 100 percent recommend.”

$13 at Amazon

Reviews: 13.6K

Could this be the greatest curling wand we’ve never heard of (until now)? According to the nearly 14,000 reviews, yes. Remington’s wand features a slightly tapered barrel, which creates a softer wave effect, rather than tight, coiled pin-curls. It heats up in just 30 seconds, has ten heat settings and even comes with a protective glove so you don’t risk burning your fingers while getting ready. Lee B gave it a glowing review, writing, “I don’t know why I waited so long to buy a curling wand! I saw this one reviewed by a YouTuber and decided to give it a try. SO GLAD I DID, this is one of my favorite hair products I’ve ever purchased…I can do my whole head in about 10 mins, run my fingers through it once it’s cooled, and I have the volume and waves I’ve always dreamed of! Much easier and quicker than a curling iron.”

$20 at Amazon

Reviews: 10.6K

Yup, another drugstore fave made it on this list. Bioderma Sensibio H2OMicellar Water is known for its gentle ability to remove makeup, dirt and grime from skin. It’s sensitive enough for allergy prone skin and won’t disrupt the skin barrier or cause irritation. Just soak a cotton pad with Sensibio H20, swipe it over face and eyes and you’re good to go…to sleep. One reviewer even claimed that it helped clear up perioral dermatitis and fungal acne within one week. She writes, “I have possibly the world’s most sensitive skin due to auto-immune disease, food allergies and an impaired moisture barrier from repeated cortisone shots and some bad AHA products…The micellar water makes my skin squeaky clean it feels like it’s actually able and ready to absorb products after cleansing. I have had no irritation—this is UNHEARD of. I even told my dermatologist about it and they couldn’t believe it.”

$15 at Amazon

Reviews: 43.2K

These 43,000 reviews are proof that you don’t need to spend big bucks on a flat iron to get optimal results. HSI Professional’s one-inch tool straightens, flips and curls just like any top-of-the-line tool. Plus, the ceramic plates use eight HeatBalance micro-sensors to regulate the temperature and evenly distribute it through your locks, so fewer passes are needed. One customer loves it so much she wrote, “Great purchase!!! This is the best flat iron I’ve owned so far. I love the extended cord and the rapid heat up. It glides smoothly and doesn’t snag.” Another reviewer adds, “It gets hot quickly, does NOT smoke and makes my hair smooth, soft and shiny in only 20 minutes. Best purchase eveeeeer.”

$40 at Amazon

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