Fashion Jewelry vs. Fine Jewelry Jewelry Business
If you are new to the jewelry world, then you’ve probably encountered some jewelry categories that might leave you confused. Especially for the distinction between fashion jewelry and fine jewelry.…
What is Ethical Marketing? — Sharon Z Jewelry
In short, yes, but it takes commitment and a willingness to change. Last month, I joined Ethical Move, a community of consultants, writers, marketers and more – folks who are…
What is alt text and how do I write it for jewelry? — Sharon Z Jewelry
OK jewelers and metalsmiths – you’ve made a gorgeous body of work, photographed it, and built a website. Now it’s time to make it more accessible. I heart alt text…
New Jewelry Course – Pricing Your Jewelry With Confidence — Sharon Z Jewelry
Published 12.22.2020 and updated 8.6.2021 Pricing Your Jewelry With Confidence Pricing is elemental to selling your jewelry – finding that sweet spot of what sells, what profits and what fits…
How Do You Decide Which Jewelry Sources are Ethical? Part 2
This is a follow up to my blog post from January 3rd Wading through the pile of information on ethics and sustainability in jewelry can be intimidating. Does it ever…
Gold marketing deceptions and why transparency matters — Sharon Z Jewelry
Why the deception? And why is a solid silver necklace so cheap to begin with? And why are consumers on the hook to do the work of discovering what this…
What to do when social media goes down? — Sharon Z Jewelry
I mean, what are you supposed to do when the number one way that you reach followers (i.e. Instagram) goes out? What do you do when this same platform has…
Holiday planning for your jewelry business – part 2
See part one about holiday planning here In early September I sat down to order all of my packaging for the holidays and crossed my fingers. My normal timing is…
Use Canva Pro to remove the background on your website images — Sharon Z Jewelry
Affiliate Post – I may receive a bonus if you use the link below to sign up for Canva Pro – I don’t ever recommend any service or product that…
Email Marketing Ethics 101 – how spam email practices hurt us all and what to avoid — Sharon Z Jewelry
This originally appeared as a Twitter thread here Recently I got added to an email list by a climate organization and I was incensed. It seemed, even to me, like…