What is Ethical Marketing? — Sharon Z Jewelry
In short, yes, but it takes commitment and a willingness to change. Last month, I joined Ethical Move, a community of consultants, writers, marketers and more – folks who are…
What is alt text and how do I write it for jewelry? — Sharon Z Jewelry
OK jewelers and metalsmiths – you’ve made a gorgeous body of work, photographed it, and built a website. Now it’s time to make it more accessible. I heart alt text…
New Jewelry Course – Pricing Your Jewelry With Confidence — Sharon Z Jewelry
Published 12.22.2020 and updated 8.6.2021 Pricing Your Jewelry With Confidence Pricing is elemental to selling your jewelry – finding that sweet spot of what sells, what profits and what fits…
Gold marketing deceptions and why transparency matters — Sharon Z Jewelry
Why the deception? And why is a solid silver necklace so cheap to begin with? And why are consumers on the hook to do the work of discovering what this…
What to do when social media goes down? — Sharon Z Jewelry
I mean, what are you supposed to do when the number one way that you reach followers (i.e. Instagram) goes out? What do you do when this same platform has…
Use Canva Pro to remove the background on your website images — Sharon Z Jewelry
Affiliate Post – I may receive a bonus if you use the link below to sign up for Canva Pro – I don’t ever recommend any service or product that…
Email Marketing Ethics 101 – how spam email practices hurt us all and what to avoid — Sharon Z Jewelry
This originally appeared as a Twitter thread here Recently I got added to an email list by a climate organization and I was incensed. It seemed, even to me, like…
What is the difference between solid gold and gold fill? — Sharon Z Jewelry
Gold Plate A thin layer of gold that is electroplated onto the outside of a piece of jewelry, usually covering the whole piece. The underlying metal can be almost anything,…
What the Kimberley Process Doesn’t Want You To Know — Sharon Z Jewelry
When a Summer of 2021 meeting of the Kimberley Process (KP) turned contentious, I found hope. This is not an attempt to “find a silver lining” in a terrible situation.…
Why Does Platinum Jewelry Cost More Than Gold Jewelry? — Sharon Z Jewelry
This is a question that I get a lot. And I get it – you can clearly see if you check metal prices online that platinum is currently less expensive…