Social Media Content Strategy
A social media content strategy is the systematic planning of creating and publishing social media posts to drive traffic and...
Beauty
What is alt text and how do I write it for jewelry? — Sharon Z Jewelry
OK jewelers and metalsmiths - you’ve made a gorgeous body of work, photographed it, and built a website.Now it’s time...
Retail Store Profiling Software Can Drive Your In-Store Marketing
Online retailers have their limitations when it comes to serving customers on an urgent basis. According to Google/Ipsos, nearly 80%...
New Jewelry Course – Pricing Your Jewelry With Confidence — Sharon Z Jewelry
Published 12.22.2020 and updated 8.6.2021Pricing Your Jewelry With ConfidencePricing is elemental to selling your jewelry - finding that sweet spot...
How Do You Decide Which Jewelry Sources are Ethical? Part 2
This is a follow up to my blog post from January 3rdWading through the pile of information on ethics and sustainability...
Gold marketing deceptions and why transparency matters — Sharon Z Jewelry
Why the deception? And why is a solid silver necklace so cheap to begin with? And why are consumers on...
What to do when social media goes down? — Sharon Z Jewelry
I mean, what are you supposed to do when the number one way that you reach followers (i.e. Instagram) goes...
Holiday planning for your jewelry business – part 2
See part one about holiday planning hereIn early September I sat down to order all of my packaging for the...
Use Canva Pro to remove the background on your website images — Sharon Z Jewelry
Affiliate Post - I may receive a bonus if you use the link below to sign up for Canva Pro...
Selling on consignment – from the retailer’s perspective
Part Two about Consignment! Read Part one here all about how you can decide whether or not to sell on...
