10 Latinx-Owned Beauty Brands to Shop Right Now

10 latinx owned beauty brands you probably didn't know were latinx


The Latinx community make up the nation’s second largest racial or ethnic group, and Latinas and Latinos are big players in the beauty game, whether it be via social influence, beauty brands, makeup artistry, and consumerism.

Below you’ll find 10 Latinx-owned haircare and makeup brands recommended by our own Beauty experts and editors at Good Housekeeping, along with top-rated products vetted by rave reviews. You might even be surprised to see some brands you didn’t even know were Latinx-owned (the name BeautyBlender might ring a bell). Keep on reading to learn about some stellar skincare products to moisturizing haircare brands to add to your beauty closet.

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The Original BeautyBlender Makeup Sponge



The beloved makeup sponge used by teens, celebrities, and makeup artists alike was created by Rea Ann Silva, a Latina makeup artist herself. The idea came to her while she was working the set of Girlfriends and found that using wet sponges created a smoother finish during clients’ touchup sessions.


Sigma Beauty

F10 Powder Blush Brush

Sigma Beauty


Sigma Beauty brushes were one of the first brands to introduce and popularize professional makeup tools to everyday consumers. In our Lab test for best makeup brushes, testers raved about how soft this blush brush felt against the skin. 


Tata Harper

Regenerating Exfoliating Cleanser

Tata Harper


Tata Harper is yet another big-name brand that dominates the skincare industry, and it was founded by Tata and Henry Harper who are both originally from Barranquilla, Colombia. This face wash is one of their best-sellers, claiming to combat dull, uneven, and congested skin.

RELATED: 25 Best Face Masks for Every Skin Type


Honest Beauty

2-in-1 Extreme Length Mascara + Lash Primer

Honest Beauty


Movie star-turned-entrepreneur Jessica Alba is a proud third-generation Mexican-American. She launched Honest Company in 2011 and has released top-performing baby products, skincare, and makeup ever since. The primer in this mascara helps your mascara stay on all day.


orlando pita

Well Behaved Anti-Frizz Cream Serum

orlando pita play


Orlando Pita is a Cuban celebrity hairstylist who has worked on artists like Madonna, Gwyneth Paltrow, and Naomi Campbell. His Well Behaved Serum Cream won our Beauty Lab’s frizz fighters test, which kept hair samples flat and smooth for up to 20 hours.

RELATED: 23 Best Hair Products for Your Most Gorgeous Strands Ever 



Lip & Cheek Stain



Elaluz is known for their beautifully-packaged makeup and skincare products. This multi-purpose, coconut-infused tint can be used on the lips and the cheeks to give you a soft, and natural-looking flush. The brand claims to be paraben, sulfate, and cruelty-free. 


Melt Cosmetics

Twenty-Seven Eyeshadow Palette

Melt Cosmetics


Founded in 2012 by Lora Arellano and Dana Bomar, this brand features a collection of highly pigmented eyeshadows, face powders, and lip products, like this Twenty-Seven eyeshadow palette. Online reviewers rave about the color variety in this palette and love that each shadow is super easy to blend. 



Black Cake Mascara



Besame Cosmetics started as a small online business that worked its way up to a boutique, and now a “clean beauty brand” that prides itself in creating historically-inspired products. Their best-selling Cake Mascara draws inspiration from a similar product in the 1920s that coats your lashes without having them flake or clump up. 


Rizos Curls

Deep Conditioner

Rizos Curls


Blogger Julissa Prado knows a thing or two about curls — she grew up trying everything she could to style her own curly hair, but one day came up with her own special formula dedicated for curly girls. Her line of curly hair products helps define and hydrate waves, tight coils and everything in between. 



Owner and founder Araceli, born in Mexico and raised in California, was always passionate about makeup. Today, she sells a line of cosmetics, including her popular 3D faux mink lashes. Online reviewers say they’re easy to apply and sit nicely along the natural lash line.

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